Even in 2015, AdWeek's Kristina Monllos told NPR that an expiration date for the embattled browser was overdue. Frustrated users had already flocked to Mozilla's Firefox and Google's Chrome. In a 2014 'Ask Me Anything' discussion on Reddit, Microsoft engineers who worked on the browser said the company had debated renaming Explorer to 'separate ourselves from negative perceptions that no longer reflect our product today.'īut it was too late – the damage was done. Indeed, its lousy image has served as meme fodder: a browser too slow to load the news of its demise, or the best browser to download a superior one. In 2012, it launched a playful ad campaign rebranding Explorer as 'the browser you loved to hate.' Microsoft tried to revitalize its image by acknowledging the browser's bad rap. Change Temporary File location of Internet Explorer and Assign. Pop Culture Viral 'Charlie Bit My Finger' Video To Leave YouTube, Sell As NFTīut Microsoft failed to keep pace with competitors, losing respect among users for its poor security, bungled web pages and sluggishness. Set the Browser to Open With a Blank.

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